Reactivated patients
Lapsed-patient campaigns are typically the highest-ROI send a practice can run.
Segmented newsletters, nurture sequences and campaign automation built for patient, referrer and candidate audiences.
Email is the only channel a healthcare organization actually owns. No algorithm decides whether your referral partners see it.
We build the templates, the segmentation and the sequences — patient education newsletters, referral-partner updates, recall and reactivation campaigns, and recruitment nurture for candidates who were not ready when they first inquired.
Every engagement is scoped to your organization, but these deliverables are standard.
We confirm consent status, segmentation and what may be sent to each list.
Design and platform configuration, including triggered sequences.
A monthly send schedule aligned to your broader content and campaign plan.
Subject line, timing and segment testing improve open and click rates over time.
The outcomes healthcare clients measure this work against.
Lapsed-patient campaigns are typically the highest-ROI send a practice can run.
Consistent updates keep your programs top of mind between in-person visits.
Nurture keeps qualified clinicians engaged until a role opens.
A growing list is an asset no platform change can take away.
General education and marketing email is fine with proper consent. Anything containing protected health information must go through a HIPAA-eligible platform under a BAA.
Monthly is the sustainable baseline for patient audiences; referral partners often warrant twice monthly.
Yes, including consent status review and re-permission campaigns where needed.
We work in your existing platform or recommend one that fits your compliance requirements.
Book a 30-minute call and we'll scope the work, the timeline and the investment honestly.