Service

Healthcare Recruitment Marketing That Fills Roles Job Boards Cannot

Employer brand, recruitment video, high-converting careers pages and targeted campaigns aimed at clinicians who are not actively searching.

Clinical vacancies cost more than agency labor — they cap census, delay admissions and burn out the staff who stay. Job boards only reach the small share of clinicians actively applying today.

Recruitment marketing reaches the rest. We build the employer brand, produce the proof, and run the campaigns that make a nurse or therapist consider you before they update a résumé.

Investment starts at $2,500/mo

What's included

Every engagement is scoped to your organization, but these deliverables are standard.

  • Employer value proposition workshop and messaging
  • Recruitment video series featuring real staff
  • Conversion-optimized careers page and role landing pages
  • Paid social and search campaigns targeted by license type and radius
  • Referral-bonus and job-fair campaign kits
  • Applicant source and cost-per-hire reporting

How the process works

  1. 1

    Role and market analysis

    We identify which roles are hardest to fill, who competes for them, and what those candidates actually value.

  2. 2

    Employer brand build

    We define and document why a clinician should choose you over the system down the road.

  3. 3

    Asset production

    Video, photo and copy assets are produced with your current staff as the proof.

  4. 4

    Campaign launch & optimization

    Campaigns run continuously and are optimized weekly against qualified applications, not clicks.

What this produces

The outcomes healthcare clients measure this work against.

More qualified applicants

Targeted campaigns reach licensed clinicians instead of unqualified volume.

Lower agency spend

Every direct hire displaces contract labor cost immediately.

Stronger retention

Candidates who choose you because of culture stay longer than candidates who chose a rate.

Always-on pipeline

You stop starting from zero every time someone resigns.

Healthcare Recruitment Campaigns FAQs

Which roles does this work best for?

RNs, LPNs, CNAs, home health aides, PT/OT/SLP, RBTs and BCBAs, and behavioral health clinicians — all roles where supply is tight and employer brand decides.

Do you manage the ad spend?

Yes. Media budget is separate from management fees and is reported transparently every month.

How fast do campaigns produce applicants?

Paid campaigns typically generate applicant flow within the first two weeks; employer brand compounds over the following quarters.

Can you work with our ATS?

We route applicants into your existing ATS and track source attribution end to end.

Let's talk about healthcare recruitment campaigns

Book a 30-minute call and we'll scope the work, the timeline and the investment honestly.