A 90-Day Growth Plan for Independent Medical Practices
A sequenced, realistic plan for practices that need more new patients this quarter without hiring a marketing department.
Days 1–30: fix the foundation
Claim and complete every Google Business Profile. Audit your website for speed, mobile usability and a working phone link. Add a clear appointment path above the fold on every page. Launch a review request process at checkout — this alone changes local ranking within weeks.
Days 31–60: build the proof
Photograph your providers and your actual office. Publish one page per service and one page per provider. Record short introduction videos for each clinician. Replace every stock image on the site.
Days 61–90: create demand
Launch a reactivation email campaign to inactive patients — historically the highest-ROI activity available to a practice. Begin publishing education content monthly. Start a modest local paid campaign for your highest-margin service line, and measure by booked appointments, not clicks.